Marketing

Smart Marketing Brings Success Essential to successful marketing is knowing your message and choosing the right vehicles to communicate that message. A clean and concise message gets attention. Reaching the right audience makes it work. A lot goes into a successful marketing program - identifying the target market, developing the message, creating the dynamic materials that will carry the message to the target audience, and finally, selecting the methods to deliver that message. If all these steps aren't taken properly, then your message may not bring the results you expect. All the more reason for choosing a company that is thorough in its strategic thinking when branding your company, product or service.

Our primary marketing services include:

Strategic Consulting. Analyze current marketing and objectives. Identify areas of improvement or extend a current campaign into new markets. Propose a new marketing program.

Marketing Plans. Develop a marketing plan based on marketing messages and target markets. Provide a plan document to include objectives, strategy, execution and cost analysis. Tie-in marketing plan with promotions and public relations programs.

Research/Focus Groups. Provide market and industry research and competitive analysis. Identify target audiences; recommend comprehensive research reports and organize focus groups as needed.

Media Analysis. Identify and recommend appropriate media for print, broadcast, online or outdoor advertising campaign. Provide costs, deadlines and schedules.

Copywriting. Provide copywriting services for collateral materials, advertising campaigns including print, broadcast and online.

Collateral Materials. Design and execute collateral materials including brochures, product sheets, advertising, point-of-sale, packaging, direct mail, press kits, letterhead, and signage.

Advertising. Recommend, plan and manage print, broadcast, online and direct mail advertising campaigns. Research media and rates. Create and place ads. Large campaigns are outsourced to agencies with frequency discounts.

Promotions & Events. Recommend promotions and events that complement the marketing program. Budget, develop and execute support materials, coordinate and manage activity.

Website Consulting. Analyze current website content. Recommend additions or changes. Develop website from scratch including creative look and feel, content, navigation, internet marketing tactics, public relations section or pages.