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Dana Oertell Scoby - President and CEO

With more than 20 years of experience working for companies in high-tech public relations, business and consumer product marketing and promotions, Dana ventured into consulting because it expanded the possibilities of working with a wide variety of companies in many different fields. She found the consulting work exciting and challenging as well as rewarding. Early in 2001 she founded Oertell Communications (now Maestro Communications) with the objective to offer a full complement of marketing and public relations services to support these companies, no matter where they were based or what their marketing communications challenges were. To date, her small firm has been successful despite the cooling business climate - testimonial to her personal capabilities as well as her valuable resources and excellent connections.

Dana's career began in advertising just after graduating with a BA from UCLA, where for five years she developed a plethora of skills as an account executive, media buyer, and production manager for Hakuhodo Advertising and Daily & Associates Advertising. Since then, she has held senior level positions at both advertising and PR agencies including Concept Chaser Co., The Bernhard Group, the Michaelson Company and The Terpin Group. Dana then migrated to the in-house side of the fence where she held positions as public relations director, product manager and promotions director for various companies including Sony's game division, Bio-Hydration Research Lab, Inc, Psygnosis (a subsidiary of Sony), Digitcom Communications and Sayit.com.

More recently as consulting director of marketing and public relations for Bio-Hydration Research Lab, Inc., Dana helped bring an unknown bottled drinking water called Penta to the #1 selling water in health food stores nationwide. As account director at The Terpin Group, Dana managed a team of five account executives working closely with high-technology companies such as Sybersay, Micropath, HotVoice, Locality Inc. and Suse Linux. At Terpin, she also revamped the agency's website and sales materials and won two new clients for the company, Artkor, Ltd. and Locality Inc. Prior to The Terpin Group, Dana worked for key video and computer game publishers such as Psygnosis, a subsidiary of Sony; Activision, currently the number two game publisher; and a variety of game developers and publishers including, Bandai, Surreal Software, iROCK Interactive, Devil's Thumb Entertainment, Zono and Sony, Europe. She has also worked side-by-side with the PR and marketing departments of key Silicon Valley industry players such as Intel, AMD, Compaq, Dolby, nVidia, 3D Labs and others to promote and bring new technology and innovations to the market.

Dana's other industry experience includes working in the consumer and business electronics, semiconductor, telephony, data communications, security and food service industries. During this time, Dana developed turnkey marketing programs and launched successful PR campaigns for companies such as Citizen Consumer Electronics, Alpine Electronics, Metrosound, Sync Research, 3D Systems, PG&E, Toshiba Semiconductor (4 divisions), Zojirushi, Kirin and Sapporo. In addition to her BA from UCLA, Dana and has taken numerous classes in design and graphic arts and public relations to elevate her creative and communications skills. During any moment of downtime, you'll find her playing the violin in four different symphony orchestras in the bay area. She is also fluent in French, enjoys gardening, hiking and skiing, and tries to keep up with her very tech-savvy teenage son.

Spencer Brooks - Strategic Partner

Spencer Brooks has provided strategic counsel or served as a senior executive for PR and media relations companies in corporate communications, entertainment, new media, lifestyle, entrepreneurs, event management and other industries for more than 10 years. Brooks, an award-winning communications strategist, has a diverse background in public relations, journalism, marketing and event management. He is the proud recipient of the 1998 First Place P.R.A.M.E. (Public Relations and Marketing Excellence) Electronic Entertainment Award for spearheading a start-up company publicity campaign that attracted nearly 600 million media impressions. Recognized as an intuitive publicity and marketing specialist, Brooks has a proven track record for developing comprehensive communications programs that result in top tier media results, brand growth, increased market share, Web site traffic and other business goals.

As a strategic partner with Maestro Communications, Brooks contributes his resources and talents to round out and help bring Maestro Communications' client PR campaigns to the next level. Brooks also assists with strategic planning, new business opportunities and focuses primarily in achieving top-tier media editorial.

Prior to working with Maestro Communications, Brooks was an Account Supervisor for The Terpin Group, a pioneering high technology / new media PR firm, Brooks oversaw such accounts as PriceNgine Technologies, NadaPC, Aaron Rosand, Urbangoods.com, TelSurf Networks and eCompany. During his tenure at TTG, Brooks achieved nearly 100 million media impressions within 90 days for Aaron Rosand, widely recognized as one of America's best-kept secrets in classical music. Prior to being recruited by The Terpin Group, Brooks served as Director, Entertainment & New Media for Spelling Communications, where he spearheaded record-setting publicity campaigns for corporate entertainment, high technology, licensing, post-production and Internet-related companies. Global Icons, Pulse Entertainment, Me.Net, Pentafour, Manex Entertainment, Post Logic Studios and Virtual Celebrity Productions were some of his signature accounts at Spelling.

Brooks has also held public relations and marketing positions at The Walt Disney Company, The City of Inglewood, Lynn Allen Jeter & Associates and Kannike Records. As an organizer, Brooks has planned trade shows, press junkets, private events, speaking engagements and other activities. Additionally, Brooks has published more than 100 articles as a journalist and holds a B.A. degree in Mass Communications from California State University, Northridge.

 
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